THE HUMAN BEHIND THE REAL ESTATE MACHINE

This article came via Pac Union CEO Mark McLaughlin, from the New York Times – “What Machines Can’t Do, by David Brooks”. Mark relates the article back to what a good real estate agent can bring you, that a machine simply cannot. He states:

“While technology and the internet has brought velocity and transparency to our business, there is not a user interface (UI), .com, #hash-tag or app that will replace local knowledge, experience, advice and most of all trust in our clients’ eyes.”

We couldn’t agree more. At Swim and Company we take great pride in the personal relationships we build with our clients by sharing our knowledge, hard earned experience and always putting our clients first. Although Swim and Company has officially jumped on the information highway and we will continue to use our hashtags, tweet our tweets and post our Facebook posts, at the end of the day it is the human part of our job that keeps us coming back. We love helping people, helping families find homes, neighborhoods and communities that they will grow and be happy in. We enjoy being able to help people move on to explore other opportunities… Perhaps the information age and all of its “machines” will allow all of us to get back to doing what we do best… BEING HUMAN.

David

DAVID BROOKS – NEW YORK TIMES