THE HEARTBREAK MARKETLocal area mag, Diablo Magazine, followed four couples on their hunt for a dream home in the East Bay. It is an interesting insight to the struggles home buyers are facing in our current market that consists of packed open houses, and bidding against all cash buyers with what feels like their endless cash flow –

The article chronicles the home buying experience of: The First Timers, The Out-of-Towners, The Upgraders, and The Empty Nesters. Most of us can relate to one of the couples in one way or another. One thing is clear, home buying in the East Bay real estate market is not for the faint of heart… get an experienced, qualified real estate agent that knows your target market inside and out and be prepared and realistic with your financing. Those two things alone can help put you ahead of the pack.

Read the full article here: